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اثر ست گودین از انتشارات کتیبه پارسی - مترجم: افسانه درویشی-بهترین کتاب های روانشناسی

Cows, after youve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they wont forget a Purple Cow. And its not a marketing function that you can slap on to your product or service. Purple Cow is inherent. Its built right in, or its not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for marketers who want to help create products that are worth marketing in the first place.


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** spoiler alert ** What you do needs to be unique to garner attention. The old ways of marketing no longer work because people arent paying attention anymore.

Marketing is now something that is built into the product not slapped on afterward.

Just remember that a purple cow is not any better than a brown one. Its just purple.


Quotes:

@My goal in Purple Cow is to make it clear that its safer to be risky - to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about.@

مشاهده لینک اصلی
A nicely written book with some interesting examples but nothing that we dont already know.

مشاهده لینک اصلی
THE marketing book out there, I think. Main message is that in order to win clients and enjoy success, you have to be extraordinary, different and most of all remarkable.

مشاهده لینک اصلی
Seth Godin es un adelantado.

Hoy en día todavía existen empresas que apuestan por la publicidad de masas poco efectiva, cuando desde el 2002 Godin le ha “gritado” al mundo que esta publicidad caducó y que lo mejor es ser extraordinario e intentar siempre ser recordado por alguna característica única en tu producto o servicio.

Está característica puede estar en tu precio, empaque, presentación, tamaño, olor, sabor, lo que sea!

Los productos que sirven para todo el mundo ya están inventados, es nuestro turno de dibujar nuevos límites y dejar una verdadera marca en el mercado.

Debemos ser, la Vaca Púrpura.

مشاهده لینک اصلی
Seth Godin argumentuje proč je důležité mít zajímavý produkt a konkurovat formou “být jiný”. Bohužel knížka je už staršího data a moc zajímavých informací jsem v ní nenašla. Možná ve své době to byla pecka, v dnešní optice tak 2 hvězdy.


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